The Four “P’s” of Sales Credo
POSITION Yourself
TARGET
Tell yourself, “I know who my future residents are, where to find them, the benefits and features my apartment community have that meet their needs.
BENEFITS
Here are some of the benefits my future residents will receive when they live at my community.
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UNIQUENESS
My community is the best! Here are three reasons why we are unique.
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WHAT’S THE PACKAGE?
COMMUNITY IDENTITY
My letterhead, brochure, floor plans and Social Media outlets are unique, interesting and are accurate representations of the image I want my community to project. I understand that what’s valuable to one person may not be to another. I will customize each presentation.
SERVICES
Our services and amenities are clearly outlines during sales presentations and written material.
RELATIONSHIP
The main goal in my sales approach is to develop relationships with the customers. I’m not a cheezie salesperson.
REFERRALS
I know the most cost-effective way to find new residents is through referrals from my existing residents. I will ask for referrals in three different ways
each month. This month the three ways I will ask for referrals will be:
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REVIEW
I constantly review my marketing efforts to see what’s working and what needs to be improved.
PERFORMANCE
COMMUNICATION
Good communication is critical when dealing with customers. I strive to be clear and concise in my communication with current and future customers.
MEMORABLE
I understand that memorable sales people make the sale more often. I strive to be sincere, honest and memorable.
ACCOUNTABILITY
Sometimes I’ll make mistakes, but I’ll own up to them. Honesty is the best policy.
