Tag Archives: resident renewal plan

Great Ideas Shared from R&R Readers!

article-great-ideas-shared

ideas-1We Just Popped In!
In the past year, we have increased our resident retention rate to a spectacular 70% and increased market rents by $76. Thanks to the Popcorn Giveaway, we increased our closing ratio by 10%. Touring apartment communities can be repetitive from the prospect’s perception. You must think of cute and catchy ways to stand out in the crowd so when your prospect gets home with 10 different brochures from various communities, they remember exactly which one you are. One way of doing this is giving out a cute and catchy gift. When you tour in our community, you will receive a bag of popcorn with my business card. The slogan is “Thank you for popping in.” Add a little ribbon and you have a cheap but memorable gift that once again can be used by the recipient.
-Stephanie Anderson, Harbor Village Apartments

Continue Reading →

Maintain(ance) to Retain

article-maintenance-minute At Rent & Retain, we focus often on the sales sides of things, but when it comes to retaining our residents, it’s not just the office team that has a huge impact. According to Satisfacts Research, maintenance factors heavily in to whether or not a resident chooses to renew their lease at the end of the term. Here are three ways to use that knowledge to your benefit:

Continue Reading →

Resident Event – Soda Float Social

article-soda-float-social

Whenever the weather starts to warm up, residents tend to emerge from their homes and become more social. This is a great time to get them more connected with their community. Of course, this is also often your busiest time of the year, so my number one tip for you is to plan the next three months of resident activities now. This means putting them on your calendar for a good time of the month (for example, not the first week of the month), and creating reminders for each task that is needed, and it also means utilizing your teams’ strengths to maximize impact and create a sense of ownership.

Continue Reading →