We chatted with FPI Management’s Jill McNiesh, Social Media & Reputation Manager for the Pacific Northwest, and asked her for 5 things a property can do to directly and positively impact their online reputation management efforts.
Tag Archives: reputation management
Building Your Digital Message
URL, ISL, Company websites, printed brochures and business cards on paper — these are all standard operating procedures for apartment community collateral. It’s time to step out of the print world and re-present your community digitally to fit into the new world of our mobile consumer.
Mobile will be the first screen for web access with the majority of your future residents. 66% of mobile downloads are video and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube each minute. How much of it features your property? According to Nielsen, YouTube reaches more US adults ages 18-34 than TV/cable network. Today Netflix allows you to surf YouTube on your TV!
First Impressions are Everything
There is an old adage in sales, “First impressions aren’t everything; they’re the only thing”. Many times this is true. Think about businesses that you love. If they had left you with a horrible first impression, would you still be their customer? However, those brands that were truly inspired to make every attempt to give you a great first impression were most likely the ones to keep your business.
We spend a lot of time as an industry working on first impressions. Developers try to strategize about the best spot to build, in order to create a great first impression on location. Communities are designed to provide a specific look to engage people upon first sight. We spend thousands of dollars a year on curb appeal and landscaping. Our marketing teams create inviting advertising to impress apartment shoppers. Many of our staffs are given direction on how to look and what to say when prospects come through the door for the first time. We create model apartments to leave prospects with a vision of how their new home can look. All of these things are done to create the optimal first impression.
