We chatted with FPI Management’s Jill McNiesh, Social Media & Reputation Manager for the Pacific Northwest, and asked her for 5 things a property can do to directly and positively impact their online reputation management efforts.
Tag Archives: property management
Howdy Jack! Curb Appeal for the Season
While autumn brings beautiful colors to the foliage on our properties, it also ushers in some new opportunities to make a unique impression, particularly around Halloween! Pumpkins are prime this time of year, and they can make a festive addition to your already great curb appeal. Most properties will put out an iconic Jack-o-Lantern, but here are some ideas to take pumpkins beyond the usual your property this year:
Get Instant Results from Your Next Team Meeting
Make the most of your R&R subscription with Our Books and Magazines!
Many marketing/training directors are using our books and copies of Rent & Retain Magazine as training manuals for their monthly meetings.
Super easy to implement, just bring copies of the books and magazines to your next meeting (or do it via email) and ask managers to choose an idea they’ll implement right away.
Rent & Retain’s Reading Suggestions
At Rent & Retain Magazine, we love companies that spend time on training and professional development, but we also know that some companies just don’t have those resources quite yet. We’d like to help you with that – here are three books, one for each month in the quarter, which we think are great professional development reads for people in the property management industry. We invite you to join us in reading these books, and tell us what you think of them on our Facebook page at www.facebook.com/rentandretain during our book post each month. We want to know what was useful to you, what good ideas you found, or what behaviors that month’s book inspired you to change or begin. Did you agree with the author or not? Was it a good read? We want to hear from you!
Maintain(ance) to Retain
At Rent & Retain, we focus often on the sales sides of things, but when it comes to retaining our residents, it’s not just the office team that has a huge impact. According to Satisfacts Research, maintenance factors heavily in to whether or not a resident chooses to renew their lease at the end of the term. Here are three ways to use that knowledge to your benefit:
Pop Goes the Culture
Pop culture is a powerful ally in marketing, but all too often we try to tug on the most common cultural thread that we can grasp, only to find that our carefully woven marketing plans unravel when wrapped around the lowest common denominator of resident. While this type of broad shotgun approach has been shown to work, it is hardly what could be considered a targeted approach. Tightening in our marketing sights will help us achieve a higher rate of success – this isn’t a case of a good idea versus a bad idea, but rather a good idea versus a better idea!
