We chatted with FPI Management’s Jill McNiesh, Social Media & Reputation Manager for the Pacific Northwest, and asked her for 5 things a property can do to directly and positively impact their online reputation management efforts.
Tag Archives: onsite manager
The Multi-Family Balancing Act
In every city and at every apartment community I visit, everyone is working harder than ever. Stop and think about it: do you know anyone who is not rushing to work, feeling stressed by their workload, and then rushing home to get to their child’s ball game or other event? It seems that everyone in this country is over-worked due to economic challenges, but the stress levels have reached alarming highs in the multi-family industry. When times got tough, we scaled back our staff and increased the workloads for both managers and employees. However, now that occupancy has recovered, our employees are asked to maintain their burgeoning workloads without extra help. Continue Reading →
Building Your Digital Message
URL, ISL, Company websites, printed brochures and business cards on paper — these are all standard operating procedures for apartment community collateral. It’s time to step out of the print world and re-present your community digitally to fit into the new world of our mobile consumer.
Mobile will be the first screen for web access with the majority of your future residents. 66% of mobile downloads are video and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube each minute. How much of it features your property? According to Nielsen, YouTube reaches more US adults ages 18-34 than TV/cable network. Today Netflix allows you to surf YouTube on your TV!
Get Instant Results from Your Next Team Meeting
Make the most of your R&R subscription with Our Books and Magazines!
Many marketing/training directors are using our books and copies of Rent & Retain Magazine as training manuals for their monthly meetings.
Super easy to implement, just bring copies of the books and magazines to your next meeting (or do it via email) and ask managers to choose an idea they’ll implement right away.
Rent & Retain’s Reading Suggestions
At Rent & Retain Magazine, we love companies that spend time on training and professional development, but we also know that some companies just don’t have those resources quite yet. We’d like to help you with that – here are three books, one for each month in the quarter, which we think are great professional development reads for people in the property management industry. We invite you to join us in reading these books, and tell us what you think of them on our Facebook page at www.facebook.com/rentandretain during our book post each month. We want to know what was useful to you, what good ideas you found, or what behaviors that month’s book inspired you to change or begin. Did you agree with the author or not? Was it a good read? We want to hear from you!
Are You Close to Closing More Leases?
How is your occupancy these days? A New Year brings new opportunities to raise rents, retain more residents, increase traffic, and close more leases. But how many leases are you really closing? Are you closing 50% of your prospect traffic…25%?… even less? Are the challenges of increasing costs, online reputation, and market competition driving your closing ratio down? It doesn’t have to be that way. Raise your closing percentage back to amazing with these Take5 closing tips.
Make Your Content Pin-Worthy
The most important thing to consider with Pinterest is how people use the site. It’s virtual window shopping, so anything you do on Pinterest needs to center around extremely strong visuals — the goal is to capture someone’s attention and draw them into your “storefront” (click through to your website).
Apartment companies can create their own Pinterest pages (business.pinterest.com), but they should also be thinking about how they can create their own “pin-worthy” visuals. What can you showcase on your website that looks so great that your visitors might want to pin it to one of their boards?
Visualize Your Way To Sales
Visualization helps replace negative thoughts with positive thoughts. Visualize yourself being open, friendly and making the sale. Write down your sales goal on a sheet of paper, and put it by your phone. Close your eyes and visualize the number of the sales goal on the piece of paper. KNOW you will achieve it!
