“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.” – Mark Twain
Have you ever had a flash of genius? The kind where you, out of nowhere, get the greatest leasing or marketing idea EVER? You mull it over, develop it out a bit, and then eagerly tell your manager… only to hear, “Yeah…that’s been done before.”