When was the last time you heard a really good story? I’m talking about one that absolutely captivated you, one that evoked genuine emotion, or one that made you really think or question something. Storytelling is an extricable part of almost every culture in the world, and, in most societies, verbal artistry is revered because entertainment is a high value experience, despite the intangible nature of it.
Pop culture is a powerful ally in marketing, but all too often we try to tug on the most common cultural thread that we can grasp, only to find that our carefully woven marketing plans unravel when wrapped around the lowest common denominator of resident. While this type of broad shotgun approach has been shown to work, it is hardly what could be considered a targeted approach. Tightening in our marketing sights will help us achieve a higher rate of success – this isn’t a case of a good idea versus a bad idea, but rather a good idea versus a better idea!
The most important thing to consider with Pinterest is how people use the site. It’s virtual window shopping, so anything you do on Pinterest needs to center around extremely strong visuals — the goal is to capture someone’s attention and draw them into your “storefront” (click through to your website).
Apartment companies can create their own Pinterest pages (business.pinterest.com), but they should also be thinking about how they can create their own “pin-worthy” visuals. What can you showcase on your website that looks so great that your visitors might want to pin it to one of their boards?
