#1 RULE:  Have a Strategy for Your Campaign

Decide what your end goal is before developing your e-marketing strategy. Design your program so it works as a system, with more and more information in the emails (since the prospect needs more and more information as she becomes more interested in the apartment). Start your e-marketing program with an Autoresponder. And make sure the Autoresponder has useful information in the email too (vs. Thank you for contacting us, we’ll contact you shortly). An Autoresponder is an automatic reply your web designer can set up — kind of like an Out Of Office automatic reply. Continue Reading →