• 32% admitted to NOT knowing what paid advertising their community subscribed to
• 36% admitted to having NOT reviewed their own advertising in the past six months
• 64% admitted to having NOT reviewed their competitions advertising in the past year
• 69% of all leads come via telephone communication
• Only 54.2% of calls are answered by office staff, the balance are answered by answering services/machines
• 26% of all leads come via email communication
• 5% of all leads come via text communication
• Leasing Specialists request callers name only 60% of the time
• Leasing Specialists discuss features, benefits and amenities before giving price only 37% of the time
• Leasing Specialists ask to set a specific appointment only 46% of the time

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