We chatted with FPI Management’s Jill McNiesh, Social Media & Reputation Manager for the Pacific Northwest, and asked her for 5 things a property can do to directly and positively impact their online reputation management efforts.
Tag Archives: cost of turnover
Building Your Digital Message
URL, ISL, Company websites, printed brochures and business cards on paper — these are all standard operating procedures for apartment community collateral. It’s time to step out of the print world and re-present your community digitally to fit into the new world of our mobile consumer.
Mobile will be the first screen for web access with the majority of your future residents. 66% of mobile downloads are video and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube each minute. How much of it features your property? According to Nielsen, YouTube reaches more US adults ages 18-34 than TV/cable network. Today Netflix allows you to surf YouTube on your TV!
Turn Costs Remain High!
Have you considered your costs on turning an apartment?
Some managers in Texas calculated their costs and were shocked!
Costs are close to $2,200-$3,200 (based on carpet, paint, cleaning, concession, vacancy, marketing, and advertising) per apartment.
What is the average cost your company spends to turn a unit?
Visualize Your Way To Sales
Visualization helps replace negative thoughts with positive thoughts. Visualize yourself being open, friendly and making the sale. Write down your sales goal on a sheet of paper, and put it by your phone. Close your eyes and visualize the number of the sales goal on the piece of paper. KNOW you will achieve it!
