Profit Potentials


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How to add thousands of dollars to your bottom line by doubling, tripling, even quadrupling your renewals. An Easy Action Plan.

Don’t underestimate the power of a good retention plan. Good retention leads to higher occupancy – through renewals and more referrals. Turning an apartment can cost $1,000 if you count rent loss. This book more than pays for itself if you close the back door for just ONE resident.

Profit Potentials is the result of nearly eight years of resident retention experience and research by Rent & Retain’s founder, Mindy Williams, the industry’s foremost expert on resident retention. Perfect for established communities as well as start ups, the eight-step system will work for you if you follow the simple plan. 

Tackle resident retention with our proven strategies. You’ll improve your renewals or your money back. Buy the companion CD under the SEMINARS & CD tab. 148 pages