Rent & Retain’s Reading Suggestions


We love companies that spend time on training and professional development, but we also know that some companies just don’t have those resources quite yet. We’d like to help you with that by continuing with Rent & Retain’s Book Club! In each edition of Rent & Retain, we’ll be posting three books, one for each month in the quarter, which we think are great professional development reads for people in the property management industry. Join us in reading these books, and tell us what you think of them on our Facebook page at during our book post each month. We want to know what was useful to you, what good ideas you found, or what behaviors that month’s book inspired you to change or begin. Did you agree with the author or not? Was it a good read? We want to hear from you!

April – Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
by John Medina
At the time this article was written, the Amazon Kindle list price for this book was $8.10. When it comes to reading bang for your buck, you can’t beat what Brain Rules offers. From the book description: “In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science. In the end, you’ll understand how your brain really works—and how to get the most out of it.” Our best take aways were that if you don’t get enough sleep you can’t do ANYTHING well (physically, emotionally, OR mentally!), and that multitasking is the death of true production because your brain just isn’t built to be able to do it well.

May – Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz, Seth Godin, & Guy Kawasaki
You’ll find this book for less than $10 on the Amazon Kindle, and if you embrace the principles in this text, you’ll make your $10 back in no time and several times over! Written in a frank and honest voice, Sernovitz explains the concepts of word of mouth marketing in a way that anyone can understand and come to embrace. Let this book educate, inspire, and influence your marketing efforts this summer! This guy also practices what he preaches, which is perhaps the top takeaway from this book. When Heather reviewed this book on her blog a few years ago, he contacted her and sent her a new copy for her to share with someone else – creating the very touch point experiences that his book was about!

June – Little Red Book of Selling
by Jeffrey Gitomer
The Kindle version of this book sells for less than $10, and, during our busiest season of the year, it offers bite-sized meals of sales smarts that will rejuvenate you and your team! You can skip back and forth through this book, or you can read it cover to cover. Either way you’ll find Gitomer’s 12 and a half principles for sales greatness can impact the way that you do things so small as what you say when you follow up with that prospective resident. We love his frank language, great humor, and straight-to-the-point conversational tone, like on page 199, where he says, “Many salespeople believe that customers buy their products and services first. Incorrect. The first thing prospects buy is the salesperson. The first sale made is you.”

This book is more than just a sales book – it’s a pure red tome of motivation for your leasing staff!