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Building Your Digital Message

article-building-digital-messageURL, ISL, Company websites, printed brochures and business cards on paper — these are all standard operating procedures for apartment community collateral. It’s time to step out of the print world and re-present your community digitally to fit into the new world of our mobile consumer.

Mobile will be the first screen for web access with the majority of your future residents. 66% of mobile downloads are video and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube each minute. How much of it features your property? According to Nielsen, YouTube reaches more US adults ages 18-34 than TV/cable network. Today Netflix allows you to surf YouTube on your TV!

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Multifamily Must Sees

article-multifamily-mustsees

The art of communicating has now been enhanced by thousands of apps we can add to our hand-held mobile devices.

In the past, graphics, photo editing and video production were all expensive time consuming processes understood only by the experts – today there is an app for that! Everyone expresses their inner Steven Spielberg and Ansel Adams using these new platforms. Photo sharing has become the vocabulary of today’s relationships. From Instagram, Flickr, Picasa, Kaptur, to Tumblr, everywhere you look are photo sharing sites with millions of uploads per second.

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