At the center of many apartment communities across the country you will find the apartment community clubhouse — commonly utilized as a sales, center, management office, resident amenity utopia and general command center. Some of these buildings are quite ornate and over the top, designed for a “wow” factor. Others are more simplistic, and utilized primarily for business functions. Either way, if you have the building, the question to ask, is “How is this area selling for us?”
What kinds of things should we consider?