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The Best Employee You’ll Never Hire


I went to get my oil changed the other day. My husband had been taking my car in for this lately, so I hadn’t bothered to do it myself in quite a while. I looked for the little tag in the driver’s side corner of the windshield so I could make sure I was going to the correct place. It looked like my husband had switched up oil change facilities since the last time I had to do this. I searched through our kitchen coupon box (actually the front of the refrigerator, underneath a magnet that says “I love dogs”) for a discount flyer, and hit the road.

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Do Your Prospects Suffer From PSA


Literally every prospect who walks through the doors to your leasing office these days brings along their smartphone. And it seems as though they can never, ever put it down. Granted, they may have used it to navigate their way to your property. Or perhaps they have some notes so they know what to ask you as you demonstrate the model and tour them around the community. But seriously…the phone NEVER LEAVES THEIR HAND. A recent report from USA Today even proves it: “Almost 90% of Millennials say their phones never leave their sides.  The first thing that 80% of Millennials do every morning is reach for their smartphones, and 78% spend more than two hours a day texting, surfing, talking, tweeting and – more importantly for businesses – shopping, banking, and more.”

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Want People to Read Your Emails?

Five Simple Steps to Making Sure Your Emails Get Read


Remember when you got your first email account? You were so happy! You FINALLY had email! And you told everyone about it and gave your email address to anyone who could possibly ever send you an email. You loved getting emails that had LOL Cats, videos of squirrels chasing each other and endless MEMES. But not anymore. You, like everyone else you know, gets waaaaay too much email. So how can you make your emails to your residents and prospects stand out from the crowd? If you know these simple tips, it’s not that difficult.

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