One day this little old man pushed his walker over to my desk, turned around to sit down and made himself comfortable. He said “life goes by in a blink of an eye, look at me stuck in this walker—the love of my life for 70 years is gone…just like that…I have nothing now.” Right then, I knew it was my duty to make a difference and bring purpose back to his life. The event planner’s social calendar sometimes can make a big difference and it can be the one factor that sways the decision when it comes to selecting an apartment, especially when it comes to selling to “active” seniors! Here are some out of the box ideas that you can dress up or dress down depending on the wants and needs of your community.
