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5 Reasons Different is Better


Exciting and new cutting-edge developments are rising in nearly every market and seem to be on every corner. The increased competition entering markets are giving established properties obstacles and hurdles to overcome. The success of today’s older communities will lie in focusing on their strengths as well as the unique qualities that give them the edge over the new guys on the block. Newer may be a choice for some; however, many prospective renters are searching for a unique value that fits their needs. Different can be better and “quirky” angles can stand out against the newer cookie cutter standards. Consider the below ideas and strategies to maximize your “different” factor:

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