Tag Archives: rent and retain

Howdy Jack! Curb Appeal for the Season

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While autumn brings beautiful colors to the foliage on our properties, it also ushers in some new opportunities to make a unique impression, particularly around Halloween! Pumpkins are prime this time of year, and they can make a festive addition to your already great curb appeal. Most properties will put out an iconic Jack-o-Lantern, but here are some ideas to take pumpkins beyond the usual your property this year:

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Building Your Digital Message

article-building-digital-messageURL, ISL, Company websites, printed brochures and business cards on paper — these are all standard operating procedures for apartment community collateral. It’s time to step out of the print world and re-present your community digitally to fit into the new world of our mobile consumer.

Mobile will be the first screen for web access with the majority of your future residents. 66% of mobile downloads are video and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube each minute. How much of it features your property? According to Nielsen, YouTube reaches more US adults ages 18-34 than TV/cable network. Today Netflix allows you to surf YouTube on your TV!

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The Madonna Approach: Say What You Need

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What is it that you want? You might be surprised by how many people in this world have no idea how to answer that question. We focus so often on the things that are disappointing us, making us unhappy, or angering us that we lose sight of our own goals. Without an endpoint, we cannot create a map to our success.

Once you finally do know what you want or where you’re going, the challenge of asking other people arises. If you don’t know who to ask to get what you want, then start asking people who they think you should talk to. If you’re not asking for what you want because of pride, that’s a tougher problem to fix, because you have to make a decision whether or not your pride is more important than your goal. (Psst! Your pride should always be second to your goals!)

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Personal Power – Improve Yours Now

Power Poses:

article-personal-powerPeople are often more influenced by how they feel about you rather than by what you’re saying.

According to Harvard Business School professor Amy Cuddy, holding your body in “high-power” poses for short time periods can summon an extra surge of power (through increased testosterone) andsense of well-being (through lower levels of cortisol).

“We used to think that emotion ended on the face,” Dr. Cuddy says. “Now there is established research showing that while it’s true that facial expressions reflect how you feel, you can also ‘fake it until you make it.’ In other words, you can smile long enough (two minutes) that it makes you feel happy. This work extends that finding on facial feedback, which is decades old, by focusing on postures and measuring neuroendocrine levels.”

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Get Instant Results from Your Next Team Meeting

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Make the most of your R&R subscription with Our Books and Magazines!

Many marketing/training directors are using our books and copies of Rent & Retain Magazine as training manuals for their monthly meetings.

Super easy to implement, just bring copies of the books and magazines to your next meeting (or do it via email) and ask managers to choose an idea they’ll implement right away.

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Multifamily Must Sees

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The art of communicating has now been enhanced by thousands of apps we can add to our hand-held mobile devices.

In the past, graphics, photo editing and video production were all expensive time consuming processes understood only by the experts – today there is an app for that! Everyone expresses their inner Steven Spielberg and Ansel Adams using these new platforms. Photo sharing has become the vocabulary of today’s relationships. From Instagram, Flickr, Picasa, Kaptur, to Tumblr, everywhere you look are photo sharing sites with millions of uploads per second.

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All Cowbell, No Guitar

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There is a fantastic old Saturday Night Live skit that centers around the need for more cowbell in the Blue Oyster Cult song, Don’t Fear the Reaper. “Fellas,” says a brilliant Christopher Walken, “I’m tellin’ you, you’re gonna’ want that cowbell.”

It’s true folks. You’re gonna’ want that cowbell. Those little things that you do that make your community stand apart – chilled towels in the fitness center, package delivery, truly great resident events, an active and interactive Facebook page – they’re as signature to you as the overindulgent cowbell beat is to Don’t Fear the Reaper.

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First Impressions are Everything

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There is an old adage in sales, “First impressions aren’t everything; they’re the only thing”. Many times this is true. Think about businesses that you love. If they had left you with a horrible first impression, would you still be their customer? However, those brands that were truly inspired to make every attempt to give you a great first impression were most likely the ones to keep your business.

We spend a lot of time as an industry working on first impressions. Developers try to strategize about the best spot to build, in order to create a great first impression on location. Communities are designed to provide a specific look to engage people upon first sight. We spend thousands of dollars a year on curb appeal and landscaping. Our marketing teams create inviting advertising to impress apartment shoppers. Many of our staffs are given direction on how to look and what to say when prospects come through the door for the first time. We create model apartments to leave prospects with a vision of how their new home can look. All of these things are done to create the optimal first impression.

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