Table of Contents: Back Issues
Summer 2000
Leasing For 2000
Power lunches in models help you close deals, here's how to do it; make sure
your follow up mail is read with these inexpensive giveaways; what to do when
you get a prospect's voice mail; and new places to put your ad.
Management In A Minute
Free on line help for your PC, database marketing tips, a Web site that
allows residents to surf while they workout, and sell your community as a
"best place."
Marketing
Top reasons why prospects may not stay on your Internet site, coolest brands
for teens, incentive gifts to give to residents and prospects this summer,
get noticed by locators, and what to put on your Web site to sell your
neighborhood.
Resident Retention
Devise a maintenance "how to" list for prospects, invest in "white noise
makers" as renewal gifts for noisy communities, and what to consider before
adding a Business Center to your community.
Customer Service
TheRent.com will set up a free Intranet system at your community -- this
allows residents to contact each other for tennis dates and contact you about
service requests. You can inexpensively contact them too -- some companies
are emailing their newsletters!
Resident Retention
This article is from Mindy Williams and Danna Lynde's seminar at
Multi-Housing World (March 18th in Las Vegas). Areas include: Service Techs
and Housekeepers, Renewals, Referrals, Using The Internet For Resident
Retention, Housewarming & Anniversary Gifts, Pets, Parties and Kids!
SUMMER CALENDARS
Netiquette Rules From Lisa Trosien
Designing Ads To Attract Senior Residents
An excerpt from her book entitled Marketing To Seniors, Dorothy Gourley
shares with us what to put in advertisements to help attract more senior
citizens.
Staff Retention
How to negotiate with people you don't understand -- or like, improve
productivity with lunch breaks, quotes to motivate your employees.
Training Games To Play At Your Next Meeting
Set goals, utilize your mission statement, and learn how to improve your
company.
Just For Kids
For parents: What to do to prepare new baby sitters, good Web sites for
families, books for families to read together this summer.
Resources
Flyers
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