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Leasing For 2000
These Ideas Will Help You Inexpensively Brand Your Company:
- Same smells. One company uses the same "Glade Plug In" scent in all of their communities. When prospects walk into the pine scent, they know they are in one of that management company's communities. Put the "Plug In's" in vacants, models, leasing offices, fitness centers and club rooms.
Plug In Smells: French Vanilla, Pine, Ocean, Apple Cinnamon, Wild Berries and more!
- Same color schemes. Use a unique accent color in all of your communities. One company uses aqua - so splashes of aqua throughout offices and models helps give them their signature.
-Flowers. Uniform landscaping throughout your portfolio will add to your branding. Colors can be used here too - for instance, just using red and white flowers at entrance ways.
-Get a mascot. Use teddy bears, pigs (yes, one Rent & Retain subscriber successfully uses PIGS as their mascot!), a type of flower (rose, dahlia, tulip), dried flower arrangements, wreaths on doors, etc. Don't use anything too trendy (Beanie Babies or Pokeman's for example) as you want this brand to last. What about a live mascot? If you accept big dogs, having a real Saint Bernard in your office would REALLY be memorable. Heck, if you accept pets, have a dog in your office, fish in your models, parakeets by the pool...
-Give away something unique. Godiva chocolates, ice cream sundaes, calendars, gift certificates, toys for children, donations to a charity, unique pens, mugs. Your ad specialty company will have interesting suggestions.