Resident Retention
Improve Your Resident Retention Skills Workshop
RESIDENT RETENTION Goal: To recover lost customers.
Residents who leave you are not necessarily lost forever. They may be
disappointed in their new homes or find that the grass was not greener on the
other side of the street.
- Keep a list of residents who have moved within a five-mile radius.
- Since studies show residents decide if they will stay in their new homes
within the first month, send them a "We would like you to come back" letter
within 30 days. Make sure that your letter is written personally and explain
how much you miss the resident, value their business and would like to have
them back.
- Include an incentive to move back -- pay for the move, waive the security
deposit, pay to hook up the utilities, etc.
- Follow up for at least six months with a combination of phone calls,
emails and letters.
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