Table Of Contents September / October 2009

Here is what's happening in your September/October issue. We've made some of the articles available for you in this section. If others have peaked your interest, turn to the corresponding page in your Rent & Retain. Good luck with budgets!
learn more »

MOVIE STARS SELL APARTMENTS!

MOVIE STARS SELL APARTMENTS!
A community in Milwaukee had a very successful leasing promotion. The leasing consultant put cardboard stand-ups of Marilyn Monroe and James Dean in each model. If prospects could name who was in the model, they received $100 off the first month’s rent. Most people could remember (the leasing consultant gave hints if they forgot) and since the goal was for everyone to get $100 off, this was a very effective, memorable way to do it. Remember to give everyone the same bonus. Check with your attorney first before implementing this idea.
learn more »

MATCH BOX CARS RENT APARTMENTS

MATCH BOX CARS RENT APARTMENTS
One company wanted to promote their ample parking spaces so they included magnets with cars on them with their follow up notes.

Another company wanted to promote their shuttle service, so they attached notes to Hot Wheels vans. Creativity will get you noticed.

Getting noticed will get you leases!
learn more »

TO ENSURE PROSPECTS KEEP THEIR APPOINTMENTS

TO ENSURE PROSPECTS KEEP THEIR APPOINTMENTS
-EMAIL them a follow up reminder with directions to the community (if appro-
priate).
-Give an UNUSUAL TIME – for instance 10:10 vs. 10:00.
learn more »

SECURE A RESPONSE FROM AN EMAIL INQUIRY

SECURE A RESPONSE FROM AN EMAIL INQUIRY
If a prospect sends an email asking for more information, I always like to answer their questions briefly, then ask for permission to send more information

in a future email. By asking permission, the prospect “allows” you to send him/her more information. This eliminates any feeling that the salesperson is being pushy.

Think about it –- if someone emails you tons of stuff, you probably won’t like it – even if you wanted the information. If you say it’s OKAY for all of the emails, then you don’t get bugged by the number of emails being sent.

Here is sample copy to send to prospects: (click on the link to read the rest of the article)
learn more »

CLOSE THE SALE RIGHT NOW

Experts agree that if a salesperson
lets the prospect stall, there is a 95% chance of losing that sale. So if a prospect says she want to think about it, switch into Nancy Drew (Hardy Boys?) mode.
learn more »

THE SENIOR MARKET Some How-To’s By Dorothy Gourley

THE SENIOR MARKET Some How-To’s By Dorothy Gourley
learn more »

STIMULATE, EDUCATE AND MOTIVATE YOUR TEAM MEMBERS AT YOUR NEXT MEETING

Dull meetings? We’ve all sat through our share. Here are ways to spice it up (turn to page 16 of your Rent & Retain).
learn more »