July & August are filled with sizzlin' ideas

If you are doing budgets, NO increase for any Rent & Retain items for at least the next 12 months. Good luck with budgets! We remember what that was like... and NO amount of chocolate can take away the pain...

EXTRA LARGE R&R ISSUE filled with surveys, letters, and checklists you can use immediately
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10 GOALS OF SALES PEOPLE

Use these goals as a brief refresher of what you’re trying to do each time you meet with a prospective resident. Cut this list out and hang it somewhere you’ll see it on a daily basis.
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RESPONDING TO E-MAIL INQUIRIES

Here’s a handy list of what your follow-up e-mails should include:
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SIZE UP THE COMPETITION

Knowing your competitor’s strengths and weaknesses is vital to your marketing strategy. Complete this form (adapt it to your community), and use the information to define your marketing plan. It’s smart to do this every few months (at the very least!).
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BE A BETTER SALESPERSON QUIZ

BE A BETTER SALESPERSON QUIZ
Use this quiz at your next team meeting to get your sales team focused.
Suggested answers are included.
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SELLING BY CATEGORIES

Studies show people remember more if you list important items in categories. So to help you with your leasing presentation, organize what you want prospects to remember in the following categories. When presented in an easy way to remember, prospects will recall more of what sets your community apart.
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