Newsletter Tips

IDEAS YOU CAN IMPLEMENT IMMEDIATELY:
Newsletter Tips
Newsletters are on Rent & Retain’s What’s Not Hot list. Why? Because most newsletters we see are at least one of the following:

Boring.
The same as your competitors’.
Treat residents like they are third graders with word searches, puzzles and information that is not interesting.

If you have a good newsletter, keep it! Why? Because:
Photos increase readership by 200%.
A newsletter has a 400% higher readership than a brochure.
14 of 20 on-site managers said a newsletter is more effective than a brochure.

Since it’s five to seven times more expensive to find a new resident than it is to keep your current ones AND each turn costs you close to $2,000+ with rent loss, your resident retention program is a serious INVESTMENT.

(more information in this issue on page 13)

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