Man Caves Are New Sellers

Yep - you got that right. Bill the second bedroom as a “Man Cave.” Aimed towards the single male, KB Homes now markets to this niche. Some features include: Stone floors, stainless steel appliances, and glass-walled showers (men don’t need a jacuzzi tub).

In your Man Cave second bedroom, put a big-screen television, two recliners, heavy curtains, and a small refrigerator. See if you start selling more apartments to the single, male niche. And start promoting this to residents to keep them longer.

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