Do You Use Meaningless Words?

On the phone you have about 10 seconds or less to capture a listener’s attention, sound different from the competition, and make yourself sound interesting enough for them to want to stay on the line. So, don’t waste their time (and yours) with over-used, meaningless words. Here are common words salespeople overuse today: -"cost-effective" -"leading" or "premier" -"solution-resolving” -"meet your needs" -"quality” or “the best” or “new.” Keep These Tips In Mind -Be clear, quick and concise. That will be completely different from your competitor who just rattled off every amenity and feature of her apartment community. -Ask for permission to give more information. That will draw the prospect in, making her more receptive to what you say next. An article in Sales and Marketing Manage-ment magazine suggested using simpler words vs. the sales-pitchy words: "use" instead of "utilize" "talk" instead of "have a dialogue" "help" instead of "facilitate" Listen to yourself on the next few phone calls. Does it sound like you are talking to a friend or stranger? You’ll close more sales to friends than strangers. (Reminder, our 800 Tips To Lease Apartments book has 64 pages of how to say commonly-used words and tag lines differently. Flip this newsletter over and add it to your library today.)

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