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This Issues Table of Contents

4 Do You Use Meaningless Words?
On the phone you have about 10 seconds or less to capture a listener’s attention...
4 Do You Accept Dogs?
Merrick Pet Care company donates a bag of dog food to each newly adopted dog from the pound.
5 So how SHOULD you address someone?
5 Early Birding New Trend
Are you someone who always has the latest and greatest gadget...
5 Does This Ad Describe Your Community Too?
If you can insert the name of your apartment community in this ad, it’s time for a new ad!!

Marketing
6 Six Ways To A Better Ad
6 Custom Design Your Barcode
6 Top Six Tagline Tips
6 Memory Methods
7 Massclusivity
7 Go to www.slide.com
7 Off The Charts Ancillary Income
7 More T.V.s Than People In American Homes

Retention
8 Give Residents A Chance To Recycle & make money while you’re at it!
8 www.freeconferencecall.com
9 When To Throw Out Food In Your Fridge
9 Stay Abreast Of Service Opportunities
In light of new air travel restrictions, many hotels have stepped up their amenity packages to accommodate guests...
9 Check Your Credit Report
Once a year it’s smart to check your credit report...
9 ConsumerSearch.com
10 Dogs & Cars -- One Stop Washing
10 Doors Hinged Both Ways Saves Door Handles
10 Master of the YOUniverse
What feature, amenity or service could you add to make your residents feel they are Masters of Their YOUniverse?
10 Add A Morning Aerobics Class
Women who exercised aerobically in the morning reported almost twice the increase in positive feelings ...
10 Man Caves Are New Sellers
Use the second bedroom and bill it as a “Man Cave.”

Service
12 Lessons From Others Doing It Successfully
12 Top 10 Reasons to Live On Campus
13 Top Ten Gifts For Our Residents
13 Top Ten Reasons To Live Here
13 Top Ten List of Residence "No-No's (or, how to get unpopular quickly)
13 Top Ten Things You Can Do To Help Protect The Environment
14-15 Ten Steps To Goal Getting

Calendars
16 January Calendar
17 February Calendar
18-23 Days & Days of Fun Leasing & Retention Activities

Smart Moves
24 Shortcuts To Get A LIVE Person When Calling Popular Companies
26 *77 On Your Cell Phone Contacts The Police Dispatcher
26 Cell Phone Get Wet?
27 Proper Disposal Of An American Flag
27 When To Fly Your American Flag
27 Cupcake Craze
28 Stress Management -- Does What’s Bugging You Really Matter?
29 Make A Copy Of Everything In Your Wallet Right Now
30 Rent & Retain Group Discounts


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