March & April 2009
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Table of Contents

Here is what our readers are learning this spring. Click on the SUBSCRIBE tab to sign up to receive your own copy of Rent & Retain.
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COOL LEASING INCENTIVE

Put Your Logo On Flash Drives, USB Drives, Memory Sticks. "We have tons of storage here at R&R Apartments!"

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SPRING SAYINGS for ads & newsletters

For your newsletter, for your office, for team members, and to attach to any candy/leasing promotion.
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FIVE WAYS TO MARKET RIGHT NOW

Put the fun back into marketing with these quick tips:
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WHAT DO YOUR WEB SURFERS READ THE MOST ON YOUR WEBSITE?

I just attended a Webinar (seminar over the Internet) about hosting online classes. Turn to page 9 of your March/April Rent & Retain for how to optimize your web site.
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KEEPING CUSTOMERS COSTS LESS

Do you spend more time looking for NEW customers or trying to KEEP existing customers?
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Gen Y Marketing

Born from 1979 to 1996, the 80 million people in Gen Y demographic represent more than 26 percent of the U.S. population with an estimated $1.6 trillion in earning power. (Robert Charles Lesser & Co. Research). Here is a quick checklist of places to target Gen Yers.
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Days & Days of fun leasing & resident retention activities

Fast, easy and inexpensive ways to lease apartments, retain residents and have fun at work.
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