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"I look forward to receiving this magazine. I received a copy at the All Stars seminar this month. When I returned to my office I was just glancing through it and ended up yellow highlighting something on almost every page. Thank you for all of the great tips!"
-Sherry Hatter
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Table Of Contents

Here is what's happening this fall!
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Reader Mail

Apartment Staging, Leasing in a Soft Market, Leasing with Mini Models
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Salespeople: Ask The Right Questions

It's okay to ask the prospect questions initially, so you have a better idea of what they are looking for. The trick is to ask the right questions.
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READERS REMEMBER THINGS IN QUOTATION MARKS BY AN AVERAGE OF 28% MORE!

Use this tip when writing your next headline.
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ARE YOU AN IMITATOR OR AN INITIATOR?

In the book Influence: Science and Practice, Dr. Robert Cialdini discusses the principle of Social Proof. He says, “95 percent of people are imitators and only 5 percent initiators, so people are persuaded more by the actions of others than by any proof we can offer.” In this article, we have EIGHT ways you can apply to this selling in property management.
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DOG BANDANA Move In Gifts

If you accept dogs at your apartment community, why not give them this sassy move-in gift?
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ARE WE EMAILING OUR SITE MANAGERS TOO MUCH?

Are you email happy? Do you forget that while you might be at your desk all day long, your manager isn't (and shouldn't be!)?
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TEENS, VOLUNTEERISM & THE INTERNET

What kind of programs do you offer that are of interest to the Internet savvy? What can you come up with that will put your community’s name in the limelight and bring attention to you? The Internet is an amazing tool – utilize it.
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September 14TH is CREAM-FILLED DONUT DAY

14TH CREAM-FILLED DONUT DAY
That makes my mouth water just thinking about it! Today is your splurge day, consume your favorite cream-filled donut and offer one to each of your residents at the gate. It’s not a healthy way to start the day but it sure is a tasty one!
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September 22ND is FAMILY DAY

Promote Family Day. Encourage your resident families to eat together, play games together and explore together. Hold your own Family Day in order to really solidify this date! Break out the games and have a potluck. Families who eat and play together stay together.
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October 8TH is INTERNATIONAL BRING YOUR TEDDY TO WORK DAY

8TH INTERNATIONAL BRING YOUR TEDDY TO WORK DAY
Host a teddy bear drive for children’s charity. Ask your residents to enlist the help of their co-workers too. Donate the bears to shelters, hospitals, and children in foreign countries. Your options are limitless. Be sure to take pics! This is a prime photo op!
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October 19TH is EVALUATE YOUR LIFE DAY

19TH EVALUATE YOUR LIFE DAY
Another self-help day! This time don’t evaluate yourself – evaluate those who are in your life. Find a friend and make a list of all the things they’re doing right. Encourage your co-workers by sharing your appreciation for their positive contributions to the team. Sometimes we all need a little bit of buttering up. So today, dish it out. Later on you just might get some back :0).
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