This Issue

Sales
People Buy For ONE Reason More Than Any Other, 4
Post It Note Update, 4
Lease Apartments To Seniors, 5
Great Question To Find Out What The Prospect Is Thinking, 5
Peyton Manning On Preparation, 5
Host A Contest For Ancillary Income Ideas, 6
Rachel Sypho’s Ideas for other income, 6
Learn From Mistakes, 7
Make Them More Comfy Giving Personal Info, 7

Marketing
Calls To Action In The Clubhouse... In Models... For Promotional Items, 8
Marketing To The Latino Population, 8
Fast Web Site Survey For Prospects, 9

Service
Service Evaluation, 10
Two Ways To Deal With An Angry Resident, 10
Putting Green In Your Office, 10
Your Car Alarm Is A Burglar Alarm Too!, 10
Fast Web Site Survey For Existing Residents, 11
Crew-To-Resident Ratio As A Selling Point, 11

Retention
Invest In Your Customer Base, 12
Customer “Hot Buttons,“ 12
Hot Button #1: Noise, 12
Hot Button #2: Parking, 13
Hot Button #3: Pets, 14
Hot Button #4: Use of Amenities, 15

Calendars
May Calendar, 16
June Calendar, 17
Days & Days of Fun Leasing & Resident Retention Activities, 18-29
Flag Fridays To Support Troops, 23

Management
R&R Group Discount Rate, 30
Birthday Chocolates, 30
Index, 31

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