This Issue

Each Issue of Rent & Retain is packed with great information. We display a select articles online. See whats only in Print!
learn more »

Spring Agenda

1. Rent Apartments.

2. Retain Residents.

3. Repeat Steps 1 and 2.
learn more »

People Buy For ONE Reason More Than Any Other

"People buy for one reason more than any other reason. That's right, one reason. Know what that reason is? Neither do I. It's easy to find out. All you have to do is ask.
That's right. Just ask.
learn more »

Calls To Action In The Clubhouse

In Models... For Promotional Items
learn more »

Service Evaluation

"Never mistake activity for achievement."
John Wooden

To continue with John Wooden’s train of thought, just because the service tech went to the apartment (Activity) doesn’t necessarily mean the task was successfully accomplished (Achievement).
learn more »

Invest In Your Customer Base

Customer “Hot Buttons”
By: Gabriele Preston, CAPS

Most apartment communities have at least a few inherent flaws, whether in the design of the apartments or community itself, fixtures inside the apartments, or simply inadequate policies that affect a resident’s quality of life and become resident “hot buttons” that they push time and again after they move in. If you manage or have managed an apartment community you know what they are by the kind of complaints you’ve heard repeatedly. Well, you may not be able to eradicate every flaw, but you can lessen the chances of your customers being negatively affected by or upset over them with good policies and open communication.
learn more »

Red Fridays

(from the Internet)
Very soon you will see a great many people wearing Red every Friday. The reason? Americans who support our troops used to be called the "silent majority." We are no longer silent, and we are voicing our love for God, country and home in record breaking numbers.
learn more »

May 14th National Receptionist’s Day

First impressions count! Double check to hear how your phones are being answered. This sets the tone for how great your community is.

learn more »

First Week In June

International Volunteer Week

Studies show residents are looking to volunteer and need YOU to provide the opportunity. Put together a list of volunteer opportunities in your area and publish it in your newsletter.
learn more »