Table of Contents

Mailed to subscribers 9/15/03

The Better Ads Issue
We've got TEN pages of slogans and descriptions taken from a nationwide sampling of rental guides. See how your ads measure up and get some quick tips for improving your next advertisements & slogans too.

4-5 Better Slogans
Take a look at these eye-catching one liners.

6-7 Better Sales Pitches and Outdoor Descriptions
Plus tips on writing better slogans and Taglines.

8-9 Interior Descriptions
Plus tips & examples of dull descriptions turned into dynamic selling points.

10-11 Patios, Pets & Added Amenities
Plus important Dos & Dont's for your ads.

12-13 Pools, Fitness Centers, Floorplans & More!
Plus easy to implement quick tips.

14-15 Making Your Ads Really Stand Out!
Are you really selling your community's best and most unique assets? Learn how to get renters to notice and respond to your ad.

16 -17 November & December Calenders

18-19 How Well Do You Know Your Residents?
A great exercise to teach your team members how to deliver the best possible service.

20-21 Say What?
An Intern expose on how your leasing consultants are answering the phone.

22-23 Quick Words to Sell Your Community

24-27 Holiday Tips, Ideas & Resources

28-29 Resources

30 NSF Check Recovery
Find out how this free service can help you recover lost income.

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