November/December 2003
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Table of Contents

These articles are perfect for your fall leasing and retention push.

Here is what's inside this issue. We've made a few of the articles active. And thanks for understanding that it's not fair to our paying subscribers if we post the whole newsletter for free. You can get the whole thing by subscribing! Just click on the "Subscribe" tab.
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Three Slogan Tips

Improve your slogan with these three tips.
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The Better Ads Issue

We've got TEN pages of slogans and descriptions taken from a nationwide sampling of rental guides.
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Five Tagline Tips

Here are five ways to improve your taglines.
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How To Describe It BETTER

Making your ads and brochure copy DIFFERENT is the key to standing apart from your competition.
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Making Your Ads Really Stand Out

Improve Your Ads This Way
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Pools, Fitness Centers, Business Centers

Amenities are the way to find and keep residents.
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Holiday Tips, Resources & Activities

The holiday season is THE best time to celebrate how wonderful your community is. Have fun with your residents with these ideas!
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How To Improve Phone Shops

Answering the phone is about employing the basics. Sticking to these basic guidelines will help ensure your success!
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