Table of Contents

4-12 What's Hot For 2004
Get prepped for the New Year with our comprehensive list of trends and ideas for 2004.

12-13 What's Not Hot For 2004
Avoid these no-no's with our listing of ineffective and dated things to avoid.

14-15 January & February Calendars

16-20 What To Do With Residents
Fun leasing & customer service activities for this winter.

21 Update Your Model For The Season
A quick, cheap, and easy face-lift for your model apartments.

22-24 Creative Marketing Ideas
Great ZOM ideas for fun and innovative marketing. Ideas for generating traffic, increasing resident retention, and closing prospects.

25 Organize a Food Drive in Your Community
An easy and meaningful way to give back to your local community and get residents involved in a great cause.

26 Resources

27 Guide For This Issue

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