July/August 2004
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Table of Contents

These articles are perfect for your fall leasing and retention push.
Here is what's inside this issue. We've made a few of the articles active. And thanks for understanding that it's not fair to our paying subscribers if we post the whole newsletter for free. You can get the whole thing by subscribing! Just click on the "Subscribe" tab.
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Interactive Leasing With Post-Its

Leasing
Here's a new way to subtly sell your apartments -- during a tour, in follow up notes, to add more spice to your brochures -- any way you can think of! Copy the following pages, and photocopy them onto Post-It Note paper. You could also scan in the art, and/or design your own on your computer.
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Great Fun With Residents Ideas:

...from our more than 70 ideas of what to do with residents this summer...
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Top Ten Reasons...

...To Live At Your Community
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Marketing AND Resident Retention

Fun Activities And Attention Grabbing Events Do Double Duty!
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10 Goals Of Sales People

Use these goals as a brief refresher of what you�re trying to do each time you meet with a prospective resident. Cut this list out and hang it somewhere you�ll see it on a daily basis.
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5 Ways to Keep Your Skills Sharp

You've been highly trained for your position, so here are some tips to help you stay at the top of your game. To be successful in your job you have to keep current and stay savvy. Here's how to do it.
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