Table of Contents

Closing Strategy 4
On the Back of a Business Card 4
Our Core Commitments, 4
Focus Your Marketing Efforts 5
One Marketing Line 5
Etiquette Is Sexy! 6
American Flag Etiquette 6
Etiquette: Introductions 6
Classy Ways To Make An Introduction 6
Greeting People 6
Getting Rid Of Someone Politely 6
Etiquette: Elevator 6
Identify Buying Signals 7
Top Seven Buying Signals 7
Trained To Lease In Five Days Program 8+
Training Goals To Be Completed in Five Days 9
Web Site For Residents 14
Service Requests 14
Drop Down Menu for Common Requests. 14
Spell Out Emergencies on Your Web Site .15
Downloadable Forms 15
Corporate Web Site For Service Requests? 16
Sell Maintenance On Your Web Site 16
See How Others Do It, Then Do It Better 16
Antibacterial Wipes In Public Areas 17
Market Research Results From Canada 18
September Calendar 20
October Calendar 21
Fun Things To Do With Residents 22+
Fall Feng Shui 32
Customer Service Evaluation 34
Cool Web Site To Find The Best Price In Town 36
Cost Of Shredded Cheese 36
Mindy's Seminar Schedule 37
Resources 38
Index 39
Order Form 40

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