Design A Competitor Survey

Who's Your Competition?

Knowing your competitor's strengths and weaknesses is vital to your marketing strategy. Complete this form (adapt it to your community), and use the information to define your marketing plan.

My #1 competitor is:_________________

The best thing they have to offer: __________________________________

What we have the competition does not: ______________________________

Compare your marketing materials with theirs (ads, brochures, floor plans, photos of signage, etc.). How is yours (or theirs) better? ___________ What is the first thing to improve)________________________

They answer the phone with: _________

Their occupancy is:_________________

Their security deposit, application fee, apartments are: $__________________


Compare your amenities with theirs.
You Them You Them
___ ____ Appliances
___ ____ Carpets
___ ____ Ceiling Fans
___ ____ Floor Plans
___ ____ Fireplace
___ ____ Laundry Areas
___ ____ Microwave
___ ____ Parking
___ ____ Pets? (any deposit or extra rent?)
___ ____ Rent Specials
___ ____ Resident Activities or Services
___ ____ Storage Space (in apt and on site)
___ ____ Utilities
___ ____ Washer/Dryers (or connections)
___ ____ Community Amenities
___ ____ Barbeque Area
___ ____ Bike/Jogging Trail
___ ____ Clubhouse
___ ____ Fitness Center
___ ____ Library
___ ____ Media Room
___ ____ Pet Services
___ ____ Pool
___ ____ Resident Activities
___ ____ Spa
___ ____ Tennis

What Else?
___ ____ ________________
____ ____ _______________
___ ____ ________________
___ ____ ________________
___ ____ ________________
Summary and Action Plan: _____________
____________________________________

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