Close More Sales

Track customers -- and their buying decisions and processes -- so the whole company can learn the psychology behind new residents' decisions. The survey will help leasing consultants understand how they can improve their sales techniques AND it will help the main office see what amenities and services new residents are looking for.

Better knowledge of customers� buying decisions will help you find new customers.

We have an example of a Customer Tracking survey on the next page. Tailor the questions and responses to your community. Feel free to use our guidelines.

You can also ask similar questions for customers who did not lease at your community.

Customer tracking will help you improve your sales program. Compile and reprint the surveys in your company newsletter (or at least a notebook) so sales techniques and buying decisions can be shared throughout the company.

The more information you have about residents and their buying decisions, the higher occupancy you will have.

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