Table Of Contents

Sales
Stay Positive! 4
Visualization Increases Sales 4
9 Sales Tips For Spring 5
Leasing To Families 6
Be Specific When Asking Questions 6
Ways To Distinguish YOURSELF From Your Competition 7
Better Ads 8
Selling Relaxation In Your Ads? 8
Snappy Sales Presentation 8
We're Better -- We'll Prove It To You! 8
Radio station in the background when you put folks on hold? 8
Computer generated notes do save us time, but... 8
Selling Quality 9
Sincere Thanks or Just Going Through The Motions? 9
What Can We Do To Put Our Competition Out of Business? 9
We've Got Some Good News And Some Bad News 9

Marketing
Live Here. You�ll Understand 10
Colors To Match Your Audience 10
New Technique To Save Carpet In Your Club Room 10
Print Black & White Photos In Blue Tones Instead 10
Lights Behind Window Treatments 10
Presentations: All Right to DYNOMITE! 11
Referral /Testimonial Letters Help You Close More Sales 12
Referral letters are just a request away 12
Write thank yous to residents who write referral letters 12
Your Referral Letter Should Include 13
Follow Up Thanks For A Referral 13
Best Leasing Quiz 14
Best Leasing Quiz -Answers 15
Mitten Tree 16
Postcards For New Residents 16
Service Request Confirmation Number 17

Calendars
March 18
April 19
Fun things to do with residents this spring 20-27

Customer Service
Determine Your Customer's Buying Decisions And Close More Sales 28
Community Spirit Builder 28
How Is Your Customer Using Your Product? 28
Customer Tracking Survey 29
Want Your Satisfaction Surveys Returned? 30
Direct Line To The President Increases Customer Satisfaction 30
Soften Responses To Customer Complaints 30
Niche Marketing: PETS 31
Add Resident Referrals With This Free Strategy 31
Mindy�s Speaking Schedule 32

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