Table of Contents

Of course you understand we want to give our paying customers the competitive edge -- so for that reason we have not included the entire issue of Rent & Retain online.

Here are some of our favorite articles. We hope they help you rent and retain!
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September Is Shameless Self Promotion Month

September Is Shameless Self Promotion Month/ Letter from the Editor
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Photos On Your Website Are Important

Home listings with six photos get almost 300% more viewers than those with a single photo.

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Five Ways To Generate Traffic

Host a few of these events to draw traffic to your community. Pick a date(s) for the drive. Advertise within your apartment community, in newspapers, and give the info to radio and TV stations.
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5 Traffic Generators

#1 Radio Stations
Last year Mike Baldwin and his outreach marketing team at Fairfield Properties created traffic by celebrating World Smile Day (this year on October 5th). They filled cello bags with candy and included a note saying, “Happy World Smile Day compliments of XYZ Apartments.”
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Add Interest To Models & Floor Plans

To Add Interest To Models & Floor Plans
... stories are trendy. Make up a story about your floor plan that would interest buyers.
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Resident Event Survey

Survey Your Residents
...for types of activities and special services they would like so you may incorporate them into your community program.

Community Spirit = Resident Retention

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September 23rd is Good Neighbor Day

September 23rd is Good Neighbor Day
Here are a few fun, inexpensive ways to mark this day.
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