Table of Contents

SALES & MARKETING
Custom Paint Colors?, 4
Referral T-shirts, 4
Wish You Were Here T-shirts, 4
Fax -- Phone Message Slip, 5
Define What You Are Selling, 5
Location = Saving time on your commute, 5
Photostamps.com, 5
Two bedrooms as home offices, workout rooms, etc., 6
Pet Marketing, 6
Side by side comparison selling, 7
USP, 8
Sell your USP dramatically, 8
Mirrors in Leasing Offices, 9
Ads - make them better, 9
Floor plans - spell out features, 9
UPS deliveries = selling features, 10
Switchplates - new ones make a difference, 10
Socket covers - new ones make a difference, 10
Wake up calls, 10
Balloons in the bathtub, 11
Handshakes, 11
Real photos, 11
Sales trick - talk to your family and friends, 11
Family tree team member poster, 11
Leasing with Post Its, 12
Maps sell location, 18
Longer office hours, 18
Side by side comparison - office hours, 18
Maps as a marketing vehicle to find new residents, 19
Office hours - more is better, 19

CALENDARS
January, 16
February, 17

RESIDENT RETENTION
Adopt A Family, 20
Westchase Apartments, 20
Chess board, 21
Baby residents - welcome letter, 21
Reserved Parking for long term residents, 23
Reserved Parking for new move ins, 22
Air filters - date and label them, 22
Smoke detector batteries - date and label, 22
Bandit signs = referrals, 23
Referral bandit signs, 23
Fresh ice - date and label it, 24
Library for residents, 24
Recharge Central, 25
Canned food drives, 25
Poker, 26
Hanger space as a quantified feature, 26
In Case Of Emergency do this, 26
Pizza as a sales tool, 27
Pizza as a resident retention tool, 27
Move in gift - Fish!, 27

SERVICE
Valentine�s card for service requests, 28
Visitor badges, 28
Service request confirmation number, 29
Antibacterial wipes, 29
Service requests in the laundry room, 30
Suggestion boxes, 31
Pet services, 31
Holiday cards, 31
Rolodex cards for service requests, 31

FYI
Construction trends, 33
Coffee drink calorie/fat count, 33
Jumbo burger calorie/fat count, 33

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