Table Of Contents

SALES
Jumbo Apartments, 4
We Have A 33,000 Gallon Sparkling Resort-Style Swimming Pool, 4
Bring This Coaster In For A Free Gift, 4
Moments Of Truth, 5
Apartment Industry �Moments of Truth,� 5

MARKETING
�Welcome To The Big Leagues� Promotion, 6
Just three seconds needed for a first impression, 6
Ninety percent of the time people stall because of price, 6
Bookmarks are a neat giveaway item to prospect and resident children, 7
Interesting Employee Retention Idea, 7
Make Your Own Photo Calendar Or Recipe Book, 7
Marketing With Post-It Notes, 8
Sell Your Apartments This Summer By Selling Amenities, 8
Post-it Sketch Pads would be dynamite for your next Kids� Club meeting, 8
Pop Art Toasters are great conversation pieces for your models, 8
Any way you slice it, we want you to stay!, 9
Promotion Marketing, 9
Payroll Marketing is a great way to get your community noticed, 10
Promotional Copy For Payroll Marketing, 10
Static Cling Window Signs, 10
Resident Survey: Please take a minute to give us your feedback, 11

RETENTION
Hotel Amenities On The Rise, 12
Negative Word Of Mouth Can Be Worse Than We Think, 12
Five Retention Strategies, 12
Four Steps To A Renewal, 13
Set a goal for yourself and commit to three ways you will improve service to your residents, 13
Movie Screen For The Pool, 14
Cute Coupons For Resident Children, 14
No Budget For Activities?, 15

CALENDARS
July Calendar, 16
August Calendar, 17
Days and Days of Leasing & Retention Activities, 18-26

SMART MOVES
Apple Creates Volume Limit On iPods, 27
Emoticons, 27
1001 Ways To Rent & Retain, 28
Online Resident Retention Class, 29
Index, 31

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