Table Of Contents

What's Inside the Paid Subscription to Rent & Retain Magazine:
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Moments Of Truth

“Anything that touches the customer is a marketing issue. Anytime a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.”

From Moments of Truth by Jan Carlzon, former president of Scandinavian Airlines.
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Apartment Industry “Moments of Truth”

Here are some Moments of Truth. Review the list and see if you feel comfortable and that you are doing your best with each of the points.
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Ninety percent of the time people stall because of price.

Either they’re shopping price or they’ve bought the item cheaper at an earlier time.
-Brian Ajhar in Selling Power Magazine.
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No Club Room? Do These Activities

You can still have fun with residents this summer, even without a Club Room! Remember sense of community is the #1 amenity residents want! People want to have fun and feel like belong. Here are some ways to do it.
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No Budget For Activities? Do This...

Have fun with residents any time of the year!!
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August Is...

The month of August is packed with cool things to do to bring prospects in and to have fun with residents. Read on!
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