Name Floor Plans After Animals

Nearly 20% of wines introduced in the U.S. last year had animals on their labels, according to ACNielson. Brands with animals on them outsell competitors 2-1 according to the study.

The study does not explain why this is the case (people can say Yellow Tail? It�s subconsciously more recognizable?) but try it on floor plans. See if it helps you make the competition extinct!

(Business Week, April 24, 2006.)

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