Your Fall Action Item

Buy a legal pad.
On page one, as the heading, describe the result of buying your product. (E.g. “Closer to work for the prospect who works at XYZ Company.”)

Then, list all the possible reasons your apartment community is exactly like your competitor’s -- who, most likely, the prospect is also visiting.

List reasons why your community (and you!) are better and different.

For new customers, and ones who don’t choose your community, be bold and ask why. The reasons will help you close more sales in the future.

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