Table of Contents

TABLE OF CONTENTS

Sales
Better Names For Your Collateral, 4
When Making The Sale - Easy To Make Mistakes That Are Easily Avoided, 4
1) Focusing the conversation on you, not the prospect or the prospect’s needs.
2) Most of the talking is done by... YOU ... not the prospect.
more....
Incentives: Free Television or iPod or Half A Month’s Rent Off?, 4
Rentometer.com, 5
Massage Chairs While You Wait, 5
Improve Listening Skills, 5
-Studies show that when we listen, we don’t remember everything the person said...

Marketing
100-Calorie Packs For Marketing, 6
$100 Packs To Sell Apartments, 6
To Burn 100 Calories, 6
To Eat 100 Calories, 6
Keep Your Marketing Fresh By Changing Around The Furniture, 7
- Of course one of the most effective ways to market successfully is to be sure you update everything
Memorable Model = iPod Toilet Tissue Holder, 7
iPod Under The Kitchen Cabinet Speaker Systems, 7
Spruce Up The Artwork, 7
Bus Stops Smells Like Chocolate Chip Cookies?, 7
Super Fast Comp Survey, 8-9
If Your Niche Market Is 18 to 34-Year Old Males, 15

Service
Every resident lost is a small leak so retention is important, 10
Do you know how your phone is being answered?, 10
Need An Activity For Your Next Team Meeting? 10
-have a contest for teams of two to develop a Leasing, Marketing and Resident Retention activity based on the crazy holidays on pages 16-17.
More Time On Phone Increases Customer Satisfaction Rates, 10
Director of All Things Fun, 11
Tax Time Ideas, 11
Put Eye Wash Kits In Service Vehicles, 11
Okay If I Answer That? 15

Retention
Airlines are going nuts, looking for the next competitive edge, 12
Cell Phones Okay On Planes, 12
Smoking On Planes, 12
Flying Is A Gamble, 12
Your Name Here - Naming Planes After Passengers, 12
Singapore Airlines Wins In Customer Service, 12

Calendars
March Calendar, 16
April Calendar, 17
Days and Days of Fun Leasing, Marketing & Retention Ideas, 18-27

Management
Master of The YOUniverse, 14
-suggestions on how to make yourself more valuable at work
Time to Jumpstart Your Career, 14
Surefire Steps To Standout At Work, 14
The Best Bosses Are... 15

Smart Moves
Mindy’s Speaking Schedule, 13
Silly String For Troops, 28
Buy A Piggy Bank & The Change Will Do You Good, 28
Buy Movie Tickets In Bulk, 28
Google For Online Coupons, 28
Dishwasher or Washing Machine Overflowing? 28
Stinky Trash Can? 29
Restaurant.com, 29
Group Discounts For Rent & Retain, 30
Birthday Chocolates, 30
Index, 31

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