July & August 2008
Rent & Retain Magazine is a jump-start collection of ideas
Designed specifically for the property management professional
Filled with fresh sales, marketing and retention ideas, and created with the busy property management professional in mind, the strategies are fast, easy, and inexpensive to implement.

Say a new lease's value is $800 per month.
This equals $9,600 a year.
A small investment in Rent & Retain Magazine and our books makes your money back for you quickly -- because you are guaranteed to lease an apartment or retain a resident or your money back. It's really an easy decision.

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July & August Newsletter Excitement!

Our July/August issue has been in the hands of our subscribers for 8 weeks now!

Here are just a few articles from that issue (36 pages long!).

Hope you are having a wonderful, profitable summer!
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Table of Contents

Here's what's happening in July & August that will help you RENT and RETAIN!

TIPS FOR THE LEASING TEAMS
A semi-grumpy prospect tells you how to win their
approval and make them want to stay!
SEE PAGE 6

“Whatever it takes, that’s what I do.”
David R. Mellor (1963 - )
American groundskeeper
Director of Grounds, Fenway Park

Four Tips Inspired By Coach Gordie Gillespie On Supporting Your Own Ground Crew.
SEE PAGE 10-11
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Sales Is A Process

“Time is limited, so I better wake up every morning fresh and know that I have just one chance to live this particular day right, and to string my days together into a life of action and purpose.”
Lance Armstrong (1971 - )
U.S. cyclist, 7-time consecutive winner of the Tour de France and cancer survivor
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Save A Fortune Promotion

from one of our talented readers!

Here's what she did to lease apartments with the promotion, "Save a Fortune!"
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FACT PAGE OF TEAM MEMBERS SELLS SENSE OF COMMUNITY

You need to see this to understand the concept as it's very visual.FACT PAGE OF TEAM MEMBERS SELLS SENSE OF COMMUNITY
Realtors are doing this, so should we!

It’s easy and inexpensive to put together a one-page fact sheet highlighting your team members. Include a short bio under each photo. (Check with your attorney first before doing this idea. And, of course, you’ll need permission from every employee to use their photos and bios!)
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YOUR BEST FRIENDS IN COACHING: Your Support Personnel

YOUR BEST FRIENDS IN COACHING: Your Support Personnel

“Recognize the importance of your support personnel at every opportunity. They are the ones who care the most. Praise them all, including the grounds keepers, the custodian, the student managers. The grounds keeper is the difference in whether you play or sit on rainy days. He takes pride in the field and makes it a showcase. It is your Field of Dreams and he makes it tick.”
By Coach Gordie Gillespie
Ripon College
From his article, “What it takes to be a good coach.”
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36 Pages of Articles

Our July/August issue has 36 pages of articles just like what you read here. Please remember to budget for Rent & Retain Magazine! It's not like subscribing is going to hurt -- the only thing you have to lose is vacant apartments!
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