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5 Minute Tasks to Boost Your Sales & Retention

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Sometimes days can be completely crazy, and we get the urge to fill those minutes of downtime with checking Facebook, so we have made a list of seven small tasks that take roughly 5 minutes to complete that will help your organization, sales, retention, and career growth efforts. If you get a short lull in your day, grab one of these tasks and make the most of those minutes!

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Buy Leases, Not Leads

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In 2002, the movie Moneyball brought the world of statistical analysis and sabermetrics to the big screen (it’s also a must-read book by Michael Lewis). In the film, as in real life, math stars as the Oakland A’s MVP, forever changing the way we think about how to win baseball games. In a pivotal scene, Peter Brand (played by Jonah Hill) describes the fundamental flaw in the conventional understanding of baseball recruitment:

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Better Leasing with Killer Tech Tips

Summer Leasing

The argument has always been that corporate office people don’t understand what it’s like to work onsite. We can get gruff and less patient. We can be snippy with you about some random paperwork, not having any idea that a resident had just been in your office for 10 minutes screaming about their faucet. Some say that because of that deficiency, we expect too much. Leasing calls often go unanswered but it’s hard for “The Corporate” folks to understand that you had to help that resident in 405 get into their apartment, and the one, you know the one, from 609, she called relentlessly about her garbage disposal. The important work stacks up, time gets away from everyone, and you don’t get more budget money to help.

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Can You Detect When Someone is Lying to You?

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This book was published in 2011 but you can find the author’s Ted talk on the Internet. I recently came across it again and I must say, it is fascinating! Studies show that the average person gets lied to 200 times a day. Wow! You, our dear manager and leasing consultant, probably know this to be true since you come into contact with customers and future customers daily. A selling point for the book is that the research was meticulous: only data which was confirmed by more than one study was included. Here are some great tips for sales people, both new and experienced, to learn from. Continue Reading →

Is Your Clubhouse Selling For You?

Is your clubhouse selling for you

At the center of many apartment communities across the country you will find the apartment community clubhouse — commonly utilized as a sales, center, management office, resident amenity utopia and general command center. Some of these buildings are quite ornate and over the top, designed for a “wow” factor. Others are more simplistic, and utilized primarily for business functions. Either way, if you have the building, the question to ask, is “How is this area selling for us?”

What kinds of things should we consider?

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Your Closing Techniques – Tools Not Weapons

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Years ago I visited a car dealership after seeing that they had two demo cars advertised at a reduced price. I didn’t really need a new vehicle immediately, but was going to be in the market within the next year. My current car was purchased from this dealership, so I knew their service department was excellent. The saleswoman, Joy, was charming and had recently taken the sales job after being a fan of the make for years and being challenged by friends to try selling it herself. We took a test drive, and I was mildly interested. She asked if I’d like to fill out an application to see if I’d qualify for preferred financing, so I did. All was going perfectly fine until I said I’d like to think about it. Then The Manager became part of the process. “So,” The Manager said, “we’d like to see you in this car, and we’d like to see this happen for Joy.” Okay, I thought, Joy’s a nice gal, but I’m not going to buy a car just to make her happy. He continued, “We can offer you this great interest rate today, but not if we wait until tomorrow.” I looked at The Manager and told him “Urgency is a great closing technique, and I train people how to use it. But today is Saturday, and there’s no reason that the same interest rate won’t be available to me tomorrow.” He looked at the floor and said “You’re right.”

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Goals for a Better Year of Property Management Growth

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A new year inspires new goals, and we’d like to suggest a few for you that we believe might make for a great year in 2015! If you pick even one of these to focus on, you’re in for a more prosperous time

✓I will strive to respond to every lead that crosses my desk within 24 hours at the longest.
✓ I will follow up on every maintenance work order that happens on my property.
✓ I will commit to sending either an email, handwritten note, making a phone call, or otherwise somehow following up with each and every tour I give this year.
✓ I will shut off my computer screen when I sit down to have a conversation with a resident or prospective resident.

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Goals for 2015

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Take a few minutes to determine your “hoops” (goals) for 2015 and do a bit towards them everyday. Success – you can taste it!

Setting Goals

1. Ask yourself, “Do I really want this?”
2. Is this goal consistent with your beliefs and other goals?
3. Can you really commit yourself to this goal or is it wishful thinking?
4. If you achieve this goal, will it really make you happy? If you answer “yes” to these four questions, proceed!

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Texting Rules For Residents and Prospects

  • article-texting-rulesDon’t text more than 5 times a month.
  • Texting works best with resident notifications (water will be shut off, etc.)
  • Don’t use GR8T and LOL and other shorthands to ensure professionalism.
  • Research has shown that people want text messages for important information vs. marketing messages.
  • Text is a good way to get email addresses and mailing addresses too.
  • Matrix Residential has found text to be effective in getting prospects to the property as it starts the conversation immediately and easily for the prospect.

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Don Sanders’ Improve Your Leasing Performance!

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  • 32% admitted to NOT knowing what paid advertising their community subscribed to
  • 36% admitted to having NOT reviewed their own advertising in the past six months
  • 64% admitted to having NOT reviewed their competitions advertising in the past year
  • 69% of all leads come via telephone communication
  • Only 54.2% of calls are answered by office staff, the balance are answered by answering services/machines
  • 26% of all leads come via email communication
  • 5% of all leads come via text communication
  • Leasing Specialists request callers name only 60% of the time
  • Leasing Specialists discuss features, benefits and amenities before giving price only 37% of the time
  • Leasing Specialists ask to set a specific appointment only 46% of the time

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