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The Madonna Approach: Say What You Need

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What is it that you want? You might be surprised by how many people in this world have no idea how to answer that question. We focus so often on the things that are disappointing us, making us unhappy, or angering us that we lose sight of our own goals. Without an endpoint, we cannot create a map to our success.

Once you finally do know what you want or where you’re going, the challenge of asking other people arises. If you don’t know who to ask to get what you want, then start asking people who they think you should talk to. If you’re not asking for what you want because of pride, that’s a tougher problem to fix, because you have to make a decision whether or not your pride is more important than your goal. (Psst! Your pride should always be second to your goals!)

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Personal Power – Improve Yours Now

Power Poses:

article-personal-powerPeople are often more influenced by how they feel about you rather than by what you’re saying.

According to Harvard Business School professor Amy Cuddy, holding your body in “high-power” poses for short time periods can summon an extra surge of power (through increased testosterone) andsense of well-being (through lower levels of cortisol).

“We used to think that emotion ended on the face,” Dr. Cuddy says. “Now there is established research showing that while it’s true that facial expressions reflect how you feel, you can also ‘fake it until you make it.’ In other words, you can smile long enough (two minutes) that it makes you feel happy. This work extends that finding on facial feedback, which is decades old, by focusing on postures and measuring neuroendocrine levels.”

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Get Instant Results from Your Next Team Meeting

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Make the most of your R&R subscription with Our Books and Magazines!

Many marketing/training directors are using our books and copies of Rent & Retain Magazine as training manuals for their monthly meetings.

Super easy to implement, just bring copies of the books and magazines to your next meeting (or do it via email) and ask managers to choose an idea they’ll implement right away.

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Multifamily Must Sees

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The art of communicating has now been enhanced by thousands of apps we can add to our hand-held mobile devices.

In the past, graphics, photo editing and video production were all expensive time consuming processes understood only by the experts – today there is an app for that! Everyone expresses their inner Steven Spielberg and Ansel Adams using these new platforms. Photo sharing has become the vocabulary of today’s relationships. From Instagram, Flickr, Picasa, Kaptur, to Tumblr, everywhere you look are photo sharing sites with millions of uploads per second.

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Rent & Retain’s Reading Suggestions

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We love companies that spend time on training and professional development, but we also know that some companies just don’t have those resources quite yet. We’d like to help you with that by continuing with Rent & Retain’s Book Club! In each edition of Rent & Retain, we’ll be posting three books, one for each month in the quarter, which we think are great professional development reads for people in the property management industry. Join us in reading these books, and tell us what you think of them on our Facebook page at www.facebook.com/rentandretain during our book post each month. We want to know what was useful to you, what good ideas you found, or what behaviors that month’s book inspired you to change or begin. Did you agree with the author or not? Was it a good read? We want to hear from you!

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Lights, Camera, Action – Get Your Message Across with Video Marketing

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Do you spend countless hours creating a stellar community newsletter, full of interesting articles for your community only to feel like the information is still not getting read, and all of those hours of writing, designing and printing are in vain?

Today we are all dealing with a lot of advertising noise, so, as a marketer, it can be like getting into Fort Knox to get people to pay attention to your message. There is one tool that is working for getting people to click and engage: Video Marketing.

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