Archive by Author

DIY Could Lead to a Lower CPL

article-diy-leads-lower-cpl

So I’ve always been one of those people who prefer to “do it myself”. If you want the job done and done right, you may as well just do it yourself – right? I’m sure many of you are the same way – most Type A personalities are. But I’m also sure many of us (being the Type A personalities that we are), have read numerous books and articles on leadership and business development that advised against trying to “do it all” and instead urged us to delegate, share responsibilities and give our understudies a chance to learn how to do what we do. But this rule seems to apply more to “people” than it does to “marketing”. And thankfully, while I’ve learned share responsibilities with my peers better over the years, I’ve still been applying this mentality to my marketing efforts – and it does pay off.

Continue Reading →